Here's a little write up from the manufacturer:

Fender® Custom Shop cables are designed specifically for live performance—engineered to avoid twisting, kinking and any "physical memory." These meticulously constructed cables deliver the best sonic balance between your performance and your equipment.

Features

Custom-designed, ultra-quiet commercial-grade connectors

Extra-thick braided jacket for ultimate durability

Flexible construction to alleviate kinking

95% copper coverage shield for less noise interference

Backed by a lifetime guarantee