Here's a little write up from the manufacturer:
Fender¬Æ Custom Shop cables are designed specifically for live performance‚Äîengineered to avoid twisting, kinking and any "physical memory." These meticulously constructed cables deliver the best sonic balance between your performance and your equipment.
Custom-designed, ultra-quiet commercial-grade connectors
Extra-thick braided jacket for ultimate durability
Flexible construction to alleviate kinking
95% copper coverage shield for less noise interference
Backed by a lifetime guarantee